Your Audience

Knowing your audience makes you more effective.

Characterize audiences you've had in terms of technical background, pre-existing relationships among students, and expectations of them and you.

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• Public enrollment

• On-site

• Intact workgroup

• Corporate culture, tools, platforms, vocabulary, e.g.
  • Bill and Dave at HP
  • Mediamail at SGI
  • NT for Unix People
  • Product lines

• Relationships
  • Talk with the client/manager/organizer ahead of time
  • Is the boss in the room?

• Relate your presentation to their jobs and goals (a payoff from good intros)
  • Projects they're working on
  • Tools they're migrating from/to
  • What their boss wants
  • The goals of the company

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